Retail Management
This project included creating and decoding the retail campaign of The Souled Store.
The Souled Store launched Exclusive Meme T-shirts featuring popular internet memes and pop culture references. It is designed to resonate with Gen Z and Millennials who strongly engage with meme culture.
Before the launch, the brand creates hype by initiating fun and exciting campaigns like
Festival Activation (Sunburn/ Lollapalooza)
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Engagement Activity: Set up a Souled Store x Corona challenge zone.
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Attendees take on a beer challenge; Winners get Souled Store vouchers
At the end of the festival, the exclusive meme T-shirts featuring popular internet memes and pop culture references are launched
To further promote the new launch, offers such as Mood Swing Sales is introduced
Mood Swing Sale
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Mechanic: Prices change every hour based on “The Souled Store’s mood”
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😃 Happy → Flat discounts | 🥱 Tired → Freebies |😶🌫️ Moody → Mystery boxes etc.
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