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These projects are a reflection of my journey as a marketing and business analytics student at ATLAS SkillTech University. Each one combines creativity, strategy, and data-driven thinking to solve real challenges and build engaging brand experiences representing how I approach marketing, storytelling backed by analytics.

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They showcase my ability to blend curiosity, creativity, and analytical skills into practical outcomes, while also highlighting the collaborative experiences I’ve shared with my peers.

Retail Management

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This project explores The Souled Store’s retail strategy for launching Exclusive Meme T-shirts, highlighting its use of pop culture, humor, and engagement-driven marketing to connect with audiences.

H&M Retail Audit

Business Challenge 

Kohinoor Project 

Website 

TKE

Organizational Behaviour

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This project involved developing an employee well-being app by applying organizational behaviour principles, focusing on motivation, stress management, and engagement to enhance workplace productivity and satisfaction.

Advertising and PR

This project involved developing an ad/short film for ATLAS SkillTech University, complemented by advertising and PR campaigns that highlighted the university’s innovative positioning and strengthened its brand communication.

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