Macro Insights
The Electronics category clearly dominates both in sales volume and customer engagement, as the top-selling and most-rated products consistently belong to this segment. However, it also shows a sharp disparity in product ratings, pointing to inconsistent quality — likely influenced by a wide mix of brands, including unbranded or low-trust sellers.
Notably, while Home & Kitchen leads in brand count, Electronics — a top-performing category — still has room for brand expansion, suggesting an opportunity to introduce more premium or niche electronic brands.
Lastly, a comparison of discount levels and customer ratings reveals no strong correlation, reinforcing that perceived value and satisfaction are driven more by product quality, brand trust, and accurate representation — not just pricing strategy.
Micro Insights
1. Electronics Category Dominates Sales
With brands like Samsung, OnePlus, Redmi, Xiaomi, and Vivo leading sales, the Electronics category clearly emerges as the primary driver of consumer purchases. Future campaigns should double down on this segment through strategic discounts, extended warranties, and diversified product lines to sustain momentum and deepen market share.
2. Amazon’s In-House Brand Gains Trust in Ratings
Product rating volumes again spotlight Electronics — but with an interesting shift: Amazon’s own brand appears among the top-rated. Most ratings cluster between 4 and 4.5 stars, indicating strong customer satisfaction and reinforcing
trust in both established and in-house offerings. This presents an opportunity to strategically promote Amazon’s private label.
3. Brand Distribution Mismatch Reveals Untapped Potential
Amazon offers over 1,400 brands across nine broad categories. While Home & Kitchen has the highest brand count, Electronics dominates in both sales and reviews. This mismatch signals untapped potential — expanding brand variety within Electronics could unlock further growth in an already high-performing segment.
4. Quality Gaps Highlight the Need for Control
Most categories show minimal variation between minimum and maximum product ratings. However, segments like Electronics, Computer Accessories, and Home & Kitchen reveal sharp disparities — likely due to brand overload and unbranded items. This indicates a need for stronger quality control to uphold customer satisfaction and brand reputation.
An analysis of average discount levels and customer ratings shows no strong correlation. While 5-star reviews are common in the 50–70% discount range, that same range also includes average-rated items. Notably, even steep discounts of 80% have resulted in poor reviews — reinforcing that discounts alone don't drive satisfaction. Focus should remain on product quality, brand trust, and accurate listings.
5. Discounts Don’t Drive Positive Reviews